FEBRUARY 2024

VOlUME 03 ISSUE 02 FEBRUARY 2024
The Influence of Product Quality, Price, Promotion, Lifestyle, and E-WOM On Purchase Decision of Thrift Apparel Mediated by Purchase Intention.
1Golan Hasan, 2Nevi Ariyu De Utami
1,2Batam International University
DOI : https://doi.org/10.58806/ijsshmr.2024.v3i2n03

Google Scholar Download Pdf
ABSTRACT

This research aims to determine the influence of product quality, price, promotion, lifestyle, and eWOM on purchasing decisions for thrift clothing which is mediated by purchase intention. The method used in this research can be grouped as comparative causal research, namely research to see the effect of one variable on another. This type of research. In this research, the research object that will be used is the people of Batam City. The samples used were residents of Batam City who had purchased Thrift clothing, either online (Instagram, Shopee, Ecommerce) or who had made purchases by coming directly to the Thrifting place (Thrift Market/Second Market). The results obtained from this research are that Product Quality has no significant influence on Purchase decisions, Price has no significant influence on Purchase decisions, Lifestyle has no significant influence on Purchase decisions, Promotion has a direct influence on Purchase Decisions, E-WOM has a direct influence on Purchase Decisions, E-WOM has a direct influence on Purchase Intention. Purchase Intention has a direct influence on Purchase Decision. Purchase Intention has a direct influence on Purchase Decision.

KEYWORDS:

Product Quality, Price, Promotion, Lifestyle, Electronik Word of Mouth, Purchase Decision, Purchase intention.

REFERENCES

1) Afifi, M. F., & Wahyuni, D. U. (2019). Pengaruh Store Atmosphere dan Word Of Mouth Terhadap Keputusan Pembelian Melalui Minat Beli. Jurnal Ilmu Dan Riset Manajemen, 8(3), 1–18.

2) Andriani, A. D., & Menuk Sri, C. (2021). Pengaruh Gaya Hidup, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Pakaian Bekas Import Di Tempat Biasa Thrift Store Surabaya. Journal of Sustainability Business Research, 2(1), 194–207.

3) Ayunita, S. M. W. M. (2021). PENGARUH PROMOSI MELALUI MEDIA SOSIAL DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN ( Studi Kasus Pada Online ShopThyy Thyy) DI KOTA SORONG. Jurnal BADATI Ilmu Sosial & Humaniora, 4(1), 42–53. https://wearesocial.com

4) CNN. (2022). Katanya Baju Bekas, Tapi Kok Harganya Mahal? CNN Indonesia. https://www.cnnindonesia.com/gaya-hidup/20221006120345-277-857048/katanya-baju-bekas-tapi-kok-harganya-mahal

5) Dewi, K., & Mahargiono, B. (2022). Pengaruh Gaya Hidup, Promosi, Dan Kualitas Produk Terhadap Keputusan Pembelian Pakaian Bekas Di Thrift Shop Not Bad Secondhand. Jurnal Ilmu Dan Riset Manajemen, 11(2), 1–14.

6) Farah Fu, I., Aswad, M., Ekonomi Syariah, J., Ekonomi dan Bisnis Islam, F., & Sayyid Ali Rahmatullah Tulungagung, U. (2022). Pengaruh Kualitas Produk, Harga, Dan Promosi Terhadap Volume Penjualan Pakaian Thrifting Di Toko Thriftshop Sidoarjo. Jurnal Cendekia Ilmiah, 1(3), 169–177.

7) Hasan, G., & Leon, W. (2022). Effect Of Promotion Strategy, Price, Advertising, Quality Service, Customer Trust On Seafood Purchase Decision In Batam Mediation By Product Quality. Conference on Business, Social Sciences and …, 2(1). https://journal.uib.ac.id/index.php/conescintech/article/view/6897

8) Luthfiyatillah, L., Millatina, A. N., Mujahidah, S. H., & Herianingrum, S. (2020). Efektifitas Media Instagram Dan E-Wom (Electronic Word Of Mouth) Terhadap Minat Beli Serta Keputusan Pembelian. Jurnal Penelitian IPTEKS, 5(1), 101–115. https://doi.org/10.32528/ipteks.v5i1.3024

9) Mongisidi, S. J., Sepang, J., Djurwati Soepeno, Ekonomi, F., & Manajemen, J. (2019). Pengaruh Lifestyle Dan Harga Terhadap Keputusan Pembelian Sepatu Nike ( Studi Kasus Manado Town Square ). Emba, 7(3), 2949–2958.

10) Nadiya, F. H., & Wahyuningsih, S. (2020). Pengaruh Kualitas Produk, Harga dan Citra Merek Terhadap Keputusan Pembelian Fashion 3second Di Marketplace (Studi Pada Mahasiswa Pengguna Fashion 3second Di Kota Semarang). Jurnal Ilmu Dan Riset Manajemen, 5(2), 1–20.

11) Naurah, N. (2022). Menilik Preferensi Fesyen Anak Muda Indonesia. Goodstats.

12) Nidia, C., & Suhartini, R. (2020). Dampak Fast Fashion dan Peran Desainer dalam Menciptakan Sustainable Fashion. E-Journal, 09(2), 157–166.

13) Nugraha, R. T. (2022). Alasan Mengapa Thrifting Digemari Pada Saat Ini? Kompasiana. Alasan Mengapa Thrifting Digemari Pada Saat Ini?%0A%0A%0A%0AKonten ini telah tayang di Kompasiana.com dengan judul %22Alasan Mengapa Thrifting Digemari Pada Saat Ini?%22, Klik untuk baca:%0A https://www.kompasiana.com/rayhantirtanugraha/61d96eaa4b660d3ccd0

14) Pratama, S. (2022). Kenapa Wanita Suka Belanja? Simak Penjelasannya Berikut Ini. Kompas.Id. https://www.kompas.tv/video/260001/kenapa-wanita-suka-belanja-simak-penjelasannya-berikut-ini

15) Ristiani, N., Raidar, U., Wibisono, D., Sosiologi, J., & Lampung, U. (2022). Fenomena thrifting fashion di masa pandemi covid-19: studi kasus pada mahasiswa universitas lampung. Sociologie: Jurnal Ilmiah Mahasiswa Sosiologi, 1(2), 186–195.

16) Safitri malik, A., Jayanti, A., & Sanjaya, V. F. (2022). Pengaruh harga dan kualitas produk terhadap keputusan pembelian pada baju thrift di shabira store kabupaten tulang bawang. Journal of Islamic Economics and Banking, 1(2), 102.

17) Savira, V. S. N., & Yulianti, I. (2022). Pengaruh Citra Merek, Kualitas produk, Dan Harga Terhadap Keputusan Pembelian Pada Thrift Shop. Jurnal Kewirausahaan Dan Inovasi, 1(1), 110–118.

18) Shofiyana, S. (2020). Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian. Youth & Islamic Economic Journal, 1(2). https://doi.org/10.37715/jee.v5i1.384

19) Wijaya, M. W. A., & Dian Andriasari. (2022). Bisnis Pakaian Impor Bekas (Thrifting) sebagai Tindak Pidana Ditinjau dari Undang-Undang Nomor 7 Tahun 2014 tentang Perdagangan. Bandung Conference Series: Law Studies, 2(2), 1117–1123. https://doi.org/10.29313/bcsls.v2i2.2581

20) Yudanegara, A., & Rahmi, P. P. (2019). Pengaruh Electronic Word Of Mouth Terhadap Purchase Intention Melalui Brand Image Sebagai Variabel Intervening Pada UMKM Kota Batam. Jurnal Indonesia Membangun, 18(3).

VOlUME 03 ISSUE 02 FEBRUARY 2024

Indexed In